Building a race from the ground up, as anyone who’s done it will know, is a tough business. But what about planning, coordinating and growing a whole series of races, all with a common theme and brand identity?
How do you finance and grow multiple races from scratch? How do you choose when and where to launch a new race? And how can you make use of local delivery partners to deliver new races on a budget, while ensuring your quality standards and vision are adhered to?
That’s what we’ll be discussing today with my guest Sam Heward. As the co-founder of Ultra X, the multi-stage ultraramathon world series, Sam has been at the forefront of one of the fastest-growing race series concepts of the last few years, and with his help we’re going to be taking a deep dive into the benefits and challenges of setting up a race series from scratch, including the constant strive for brand consistency, the process of cross-pollinating ideas and small successes between events, and some of the difficulties of coordinating equipment, staff and sponsorship sales across multiple event locations.
In this episode:
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