If I told you “race marketing”, what kinds of things come to mind? Facebook ads maybe, maybe Google Ads. But what about your race website? Is that optimised for search engines? When people search Google for your race - or, even more importantly, for a race like your race to enter - is your race website the one they find at the top of Google search results?
Today we’re going to be talking about SEO - a huge missed opportunity to get more qualified people to discover your race on Google. Why is this so important? (A) Because it’s free, (B) because it can get you tons of traffic and potential participants, and (C) because very few people are doing it as well as it can be done. And that’s the opportunity for you.
My guest on today’s episode, Cory Jennermann, knows a bit about SEO, having spent countless hours ranking his awesome race listing site, RunGuides.com, to the top of Google search results pages.
And, as you’ll see, Cory loves geeking over keywords and structured data and the like - as do I, to be honest - so, stick with us for a fun-filled SEO chat.
In this episode:
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